Ideas Organized to Persuade

Structure Creates Meaning

Everybody loves a good story. The great spiritual teachers have shown that a story is the easiest way to drive understanding and belief. The best stories follow a pattern or structure to arrange information in a way that is easy to understand and remember. When information lacks logical structure, it will confuse rather than convince.

Our ability to perceive and create patterns has given us not only stories but, mathematics, architecture and art. It enables a chess master to simultaneously play fifty games, and led our ancestors to see in the stars mythological people, animals and objects. To clearly communicate ideas, we must create the patterns and structures that people look for to make sense of information. Simply said, structure creates meaning.

The Comunico solution uses a universal idea structure to design and communicate a convincing story. A unique framework drives a repeatable process. Individuals and teams effectively design and persuasively communicate specific customer solutions. The same Comunico framework organizes and labels your data as it is created to grow your structured knowledgebase. Humans and A.I. can efficiently analyze and reuse the structured data. Each new solution adds momentum to your information flywheel. The result is an optimal balance of new solution details and repurposed knowledge focused on the specific customer’s need. Standardized formats provide consistent documents and presentations that focus on what matters most to your customer. The structured knowledgebase helps global organizations streamline thier model recognition and proof of performance to drive focused reuse and consistent best practices.

Solution selling is highly successful when done right. The challenges are the knowledge required to accurately design a solution, and the technique of communicating a clear and concise message. These challenges are compounded for larger organizations with dynamic workforces and inconsistent knowledge management. Comunico will help your organization successfully sell by solution.

The Comunico framework employs principles of logical structure to develop, organize, and present ideas. People often use two or three times the words they need to express an idea. Comunico will help you write less and say more by guiding you through two choices:

1.  What information to include

2.  How to organize the information

The goal when answering these questions is to select only relevant information that can be structured as a unified coherent message.